The app economy, examined honestly.

Six dashboards, four exports, zero numbers that agree — the reporting ritual costs 17 hours a week and feels free right up until you count it.

In April 2021, iOS 14.5 made user-level advertising identity opt-in — and the industry's fiction that every install could be traced to its ad stopped working.

AdMob and Play Console rarely agree — usually because they were never measuring the same thing. Here's every legitimate reason, and when a gap is a real problem.

Many smaller bets instead of one big one: why the center of gravity in app publishing moved from hit-driven studios to many-bet portfolios.

Human review runs on a schedule; the events worth reacting to run on their own clock. A weekly review's average detection delay is three and a half days — baselines that watch continuously close that gap.

Apple Search Ads and Google App Campaigns get compared as if they were the same product. They aren't — one captures intent, the other generates demand.