Actionable frameworks for app publishers — the math, the thresholds, and the routines. No fluff, no filler, nothing you could have guessed yourself.
One formula that counts every revenue stream, run at three levels — app, campaign, country — with the thresholds that turn numbers into verdicts.
The weekly campaign pass: four verdicts, the thresholds behind each, and how to enforce them without sentiment.
eCPMs vary 10x by geo. So does profit. How to read the country map and move budget while the window is open.
When each revenue model earns its place, how the mix shifts by genre and geo, and how to read the mix like a portfolio.
The daily glance, the weekly pass, the monthly table — three altitudes that keep a portfolio honest in minutes, not days.
Three metrics that all claim to matter, the blind spot each one carries, and the one that should sit at the top of your morning.
Connect your first platform in minutes and see what your portfolio actually earns — after spend, every day.