COMPARE · HONEST OVERLAP

AppRevBooster vs. Tenjin.

An MMP and a revenue-intelligence ledger measure different truths with different methods. UA-heavy studios often legitimately want both.

LAST REVIEWED · JULY 2026USE BOTH, OFTEN
THE SHORT ANSWER

Tenjin is a mobile measurement partner: an SDK that attributes installs to campaigns (including SKAdNetwork on iOS), predicts LTV, aggregates costs, and serves gaming UA at scale. AppRevBooster is revenue intelligence: no SDK, no install attribution — an OAuth ledger of platform-reported revenue and spend, built to answer "is the portfolio profitable, where, and what should I do about it?" Tenjin tells you which ad caused an install; we tell you whether the whole operation is making money.

WHAT EACH IS BUILT FOR
Tenjin is built for
  • Install-level attribution across networks — last-click, view-through, SKAdNetwork
  • User-level LTV prediction and cohort analysis from SDK data
  • Cost aggregation with attribution-grade granularity for UA optimization
  • Gaming studios scaling paid UA who need creative- and source-level answers
AppRevBooster is built for
  • Portfolio P&L from platform-reported truth — revenue and spend via OAuth
  • Per-campaign True ROAS at the ledger level, plus campaign management actions
  • Country profitability, order management, AI anomaly baselines
  • Publishers who want measurement without adding an SDK to every binary
THE OVERLAP, MAPPED
CAPABILITYTENJINAPPREVBOOSTER
Install attribution (SKAN, referrer)✓—
User-level LTV & cohort prediction✓—
Fraud prevention tooling✓—
Cost aggregation across networks✓✓
Ad revenue in the earnings picture✓✓
Store revenue via direct OAuth (Play · ASC)—✓
Campaign management actions—✓
Portfolio net profit view—✓
Integration methodSDKOAUTH
PRICING MODELS · TENJIN: ALL-INCLUSIVE MONTHLY PLANS PRICED BY ATTRIBUTED CONVERSIONS, WITH A FREE TIER · APPREVBOOSTER: FLAT PLAN TIERS BY APPS TRACKED, EVERY FEATURE ON EVERY PLAN
PRICING AND FEATURES CHANGE — CHECK EACH SITE · LAST REVIEWED JULY 2026
THE VERDICTS
CHOOSE TENJIN IF
  • You need to know which network, campaign, and creative caused each install
  • You’re optimizing UA at a granularity only SDK attribution provides
  • Fraud and SKAN complexity are real operational problems for you
CHOOSE APPREVBOOSTER IF
  • Your first question is profit, not attribution
  • You want the six-platform ledger without shipping an SDK update
  • Campaign verdicts, geo shifts, and order operations belong in one cockpit
USE BOTH IF
  • You’re a UA-heavy studio: Tenjin’s attribution feeds creative and source decisions inside campaigns, while AppRevBooster’s ledger rules on whether campaigns — and the portfolio — deserve their budgets at all
LIVING TOGETHER
Different instruments, same orchestra. Tenjin’s SDK view and AppRevBooster’s platform-reported view will never match to the cent — attribution models and platform ledgers count differently, and that’s expected, not broken. Use Tenjin’s numbers to optimize within channels; use the ledger’s numbers to allocate across them.
QUICK QUESTIONS
Is AppRevBooster an MMP?
No — deliberately. No SDK, no install attribution, no postbacks. We read what platforms report you earned and spent. It’s a different measurement philosophy: ledger truth instead of attribution modeling.
Will Tenjin’s ROAS match AppRevBooster’s True ROAS?
Rarely to the decimal — one is cohort-attributed from SDK data, the other is platform-reported all-stream revenue over spend. Both are honest; they measure differently. Trends should rhyme even when absolutes differ.
We’re a small studio — which first?
If you’re spending meaningfully on UA across networks, attribution earns its keep early. If your first pain is "what did we actually make?", start with the ledger and add attribution when creative-level optimization becomes the bottleneck.
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YOUR PROFIT NUMBER
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TODAY · AFTER AD SPEND · EVERY APP
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