Apps

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The Apps section displays all your applications with their revenue and ad spend metrics. Use the account and date filters to tailor the view. You can sort, search, customize visible columns, and analyze performance trends over time.

Applications List

  1. View all applications with revenue/spend in descending order by application. Values represent totals aggregated across all countries. Each row shows the app name, generated revenue, the account associated with the app, and ad spend.
  2. Scroll horizontally to see additional metrics, including growth indicators and amounts with and without taxes. Use the date range filter to refine the period shown.
Date filter: Use the date filter to display data for a selected range and compare performance.

Actions and Performance Graph

  1. From the Actions column, click the graph icon to view the application's performance based on the selected date range.

Search and Sorting

  1. Click an application name to see that app's data and review lists in descending order for a specific country.
  2. Use filters to narrow by a particular app, growth indicators, or platform (Android or Apple) across all apps. The search bar provides faster free-text lookup.

Customize Columns

  1. Toggle the control next to the With tax option to turn off columns you don't wish to see. You can switch them back on anytime.

Currency Conversion

  1. View the current USD ($) international conversion rate against the Indian Rupee (₹) for accurate comparisons.