Dashboard Overview

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Summary

The Dashboard provides a consolidated view of your application performance, ad spend, and revenue metrics. Use the account and date filters in the top-right section to tailor the overview as per your needs.

Active apps

Displays the list of all active applications in the selected account.

App Campaigns

Displays the total count of all campaigns that are enabled or paused, based on the account selected from the top-right corner.

Total estimated revenue

Provides the total estimated revenue generated in USD ($). It includes the total amount spent across all applications as per the selected account.

WITH TAX toggle: Displays the information with taxes.

Total Net

Shows the total net revenue generated from all applications.

WITH TAX toggle: Displays the information with taxes just below the Total Net amount.

Total AD Spend (USD)

Shows the total amount (budget) utilized across all applications.

Formula: Total estimated revenue – Total Net = Total AD Spend

WITH TAX toggle: Displays the information with taxes just below the Total AD Spend (USD).

Total AD Spend (INR)

Shows the total amount (budget) utilized across all applications expressed in INR.

WITH TAX toggle: Displays the information with taxes just below the Total AD Spend amount (INR).
Date filter: Use the date filter option to display the data overview for a selected date range.

Revenue vs. AD Spend

  1. Simple graphical representation for the total ad revenue, spend amount, and total net earnings from all applications as per the selected account.
  2. Compare data using the date range filter next to the toggle to display charts with or without tax (located near the top-right corner).
  3. For enhanced UX, select a broader date range and hover over the graphs. Use your mouse-wheel scroll to change dates dynamically without adjusting the filter.

Top Performing Apps

  1. View the top 5 applications performing the best for the selected account.
  2. Apps are listed in descending order by revenue, showing revenue first, then spend, along with total net revenue.
  3. Use the See All Apps option to view the full application list in descending order with relevant data.

Recent User Activities

  1. View recent activity of all users and the actions/changes performed within the account.
  2. Use See All Activities to filter for specific actions or users.

Note: Use the refresh option to retrieve the most recent user activity (if any).