Reading the report
Each country row carries revenue, spend, and net with a share bar. A typical healthy portfolio concentrates — here the top five carry 78% of net — and the report makes both the concentration and the long tail visible.
Why net by geography matters
Revenue by country and spend by country tell different stories until they meet: a geo can look like a star on revenue and be a loss-maker after its acquisition cost. The country report joins both sides so each geo carries its own honest P&L.
Spend granularity by country follows what each ad platform reports.
Acting on it
Two patterns pay for the report: concentration risk — knowing which two or three geos your month depends on, and watching them daily — and breakout detection, where a small geo’s net grows faster than its share suggests. The AI panel flags breakouts automatically; the report is where you confirm and size them.