The five KPIs
Net profit sits in the center on purpose — it is revenue minus spend on one basis and one clock, the number every other tile exists to explain. Delta chips compare each KPI to the previous period.
The stream split
Revenue divides into its three streams — ad revenue, in-app purchases, and subscriptions — so a flat total never hides a moving mix. A portfolio earning steadily can still be re-weighting underneath; the split makes that visible daily.
Charts and date ranges
The trend chart plots revenue, spend, and net over your selected range; switch ranges from the picker and compare against the prior period.
All figures are shown in your workspace currency and timezone, set in Account & profile settings.
The AI panel
The AI panel watches every series — apps, geos, campaigns — against its own baselines and surfaces what moved: a spike, a decay, a mix shift. Each flag comes with a plain-language summary and, where an action applies, a shortcut to the relevant module.